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"Advertising doesn't work." I hear it from my clients all the time. One client was about to file for bankruptcy because she wasn't getting a good response to her radio ads Cheap Shaq Lawson Jersey , and the cost was killing her. But she knew her target market was listening; she knew she needed to get her name out there to generate more business. What should she do?

Owners of small businesses and professionals like yourself realize that to take your business to the next level, you need to get your products and services in front of a larger audience. You want to generate more leads, get more prospects to contact you and buy from you. Advertising is essential but how do you get more out of your advertising dollars?

Have you been disappointed by your advertising campaigns?

I felt the same way about my family's VCR. I paid good money for it (though probably not nearly as much as most people pay for advertising) and as far as I was concerned I could never get it to work the way I wanted it to. I spent way too much time fiddling with it and I still couldn't get it to record a TV show or a movie reliably when I was away. After a while I stopped trying to use its record function.

Sound familiar?

Compared to programming a VCR, creating a successful advertising campaign is simple. Note the operative word here is "successful". It's easy to put together an advertising campaign Cheap Dion Dawkins Jersey , but creating one that helps you make more than you spend should be the objective. The following seven elements are what separate a successful advertising campaign from one that just costs you money.

Elements of A Successful Advertising Campaign

1. Choose the media that will reach your target market. It sounds obvious, but make sure your target audience will see andor hear your ad. Select a publication or radio or cable station that your target audience reads or tunes to. If you're advertising on the web, your keyword selection is critical here.

2. Write ad copy that your prospects will want to read. Your prospects' primary interest is in what your product or service will do for them, not what it actually is. Which would you be more likely to read Cheap Zay Jones Jersey , a headline that reads, "Accounting Services" or one that reads, "How to Avoid Overpaying Your Taxes"?

3. Have others establish your credibility. If space allows, include testimonials in your ad verifying the outstanding results your products and services generate.

4. Motivate prospects to contact you Include a limited-time offer or something for free - a report Cheap Tre'Davious White Jersey , appraisal or bonus product - to prompt your prospects to take action.

5. Tell prospects what you want them to do and how to do it. This is your "call to action". Tell them to call you, visit your web site, send you an email, fill in the reply card Cheap Kyle Williams Jersey , etc.

6. Follow up your offer with the information prospects need to make a purchase. Too many people make the mistake at this point in the sales process of launching into a pitch. Whether your prospect is on the phone with you or is visiting your web site, help them clarify the problem or concern they have and detail the solution you provide. Then remind them what action you want them to take.

7. Continue to educate your prospects and clients. Stay in touch with likely prospects by contacting them at least every month. Get the conversation going by discussing a common problem. Give your prospects a quick tip they can use and, of course, mention the solutions you provide.

A successful advertising campaign will include all seven of the above elements Cheap LeSean McCoy Jersey , not just one or two. When you put all these elements in place, your advertising will generate more leads and sales and you'll see a good return on your advertising dollars.

By the way, the client who came to me on the verge of bankruptcy is now back on solid financial ground. Once she understood how to write her advertising copy and manage her advertising campaigns, her radio advertising started to bring in a steady stream of new business.

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The author, Charlie Cook, helps service professionals, small business owners and marketing professionals attract more clients and be more successful. Sign up to receive the Free Marketing Strategy eBook Cheap Josh Allen Jersey , '7 Steps to get more clients and grow your business' at
Super Affiliates ABC Start Guide ECommerce Articles | October 10, 2007
What is an affiliate? An affiliate is a sales person who sells products via the internet. An affiliate is paid a commission for every sale that they make. Thousands of people make great incomes selling and promoting others products online.


What is an affiliate?


An affiliate is a sales person who sells products via the internet. An affiliate is paid a commission for every sale that they make. Thousands of people make great incomes selling and promoting others products online. A company sets up an affiliate program which gives affiliates a unique URL that can be used to send traffic to their website. If a visitor from an affiliate purchases something from that website, the affiliate will earn either a percentage of the commission or a flat fee. The ability to make money online has helped many people. If you are tired of punching the time clock, disabled Cheap Taron Johnson Jersey , or retired, or have any other desire to be able to work from any location- the Internet can provide an excellent source of income. Talk about Freedom!


How to Get Started?


You can promote through a new or existing web site. One of the first things that you need to do is to build a List:


BUILD A LIST


If you've been online for any amount of time, I'm sure you have seen it all. People will teach you how to create a webpage, and how to drive traffic; but what trumps all that is your great list.. Cheap NBA Jerseys From China Cheap College Football Jerseys Cheap Authentic Jerseys Cheap NBA Jerseys Online Cheap MLB Jerseys Online Cheap Custom Soccer Jerseys Cheap Football Jerseys Wholesale Jerseys Free Shipping Cheap Nike NFL Jerseys Free Shipping Wholesale MLB Baseball Jerseys